TechSmith Camtasia’s Theme Manager also has a preview section with an annotation sample and a lower-third sample. I love this tool as it is automatic and gives a big picture view of what colors look like next to each other in a palette. While there are a number of tools available to help incorporate brand colors in videos, I’m going to highlight a couple of my favorites. Tools to Help Incorporate Brand Colors In Videos (If they don’t have company specific branding, do them a favor and help them develop a color brand.) You’ll want to consistently use their brand colors in videos so that its clear the content represents their brand identity. Client Branding: If you create videos for clients, as I do in my business, clients will have their own company-specific branding.Project Branding: This is usually for a specific one-time-only video project but not necessarily for other videos you may be producing.Company Branding: This will be consistent for your company, YouTube channel, and across all platforms of social media, print, and videos.More than likely, you’ll be handling one of three types of color brands, or maybe all three: It helps build on the know, like, and trust factors for your brand. When people see consistency in the colors and fonts used in your videos, it starts to subconsciously establish a connection, a feeling of trust. For this article, we will focus on how to create color palettes to consistently use your brand colors in videos.ĭeveloping a color brand helps with consistency and identification of your business services or products. Branding covers a whole gamut of theories and criteria.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |